Phanyot Kumyart (Arm)

WordPress Developer

Hands-on WordPress Developer & SEO Support Specialist with expertise in page builders (Elementor) and technical performance optimization. I build responsive, WooCommerce-ready websites while strictly implementing On-Page SEO structures (H1-H6, Alt tags, Metadata). Highly organized and detail-oriented, I am ready to collaborate within a dynamic agency environment to maintain, troubleshoot, and scale client websites.

 

My Contact

Technical Skills (WordPress & Web)

  • CMS Proficiency: WordPress (Advanced) – Expert in full-cycle site setup, domain/hosting configuration, maintenance, and complex troubleshooting.

  • Page Builders: Elementor Expert – Deep experience in building high-conversion, responsive layouts and custom templates.

  • E-Commerce & Automation: WooCommerce Specialist – Expert in setting up online stores, including product/subscription models and Automated Payment Gateway integration (PromptPay, Credit Cards, etc.).

  • Technical Foundations: Basic HTML, and CSS for custom theme adjustments, layout styling, and minor backend tweaks.

  • Infrastructure Management: Proficient in Domain & Hosting setup, DNS management, and SSL configuration.

  • Performance Optimization: Image compression, Caching configuration, and Core Web Vitals basics for better SEO rankings.

  • Web Maintenance: Routine backups, Plugin conflict troubleshooting, and broken link fixes to ensure 100% site stability.

SEO & Marketing Skills

  • On-Page SEO Execution: Strict implementation of Heading Hierarchy (H1-H6), Metadata, Alt Tags, and Schema Markup.

  • Keyword Strategy: Pattern Recognition for identifying high-intent keywords.

  • Internal Linking: Designing logical site architecture (Silo Structure) to enhance crawling and indexing.

  • Content Formatting: Preparing blog posts and landing pages to meet SEO best practices.

  • Social Media Support: Repurposing long-form content for Facebook & Line OA to drive referral traffic.

Tools & Analytics

  • Data & Tracking: Google Search Console, Google Analytics 4 (GA4).
  • Keyword Tools: Google Keyword Planner
  • SEO Plugins: SEO RankMath, Pixel Your Site.

Soft Skills & Communication

  • Language: English (TOEIC 595) – Capable of technical research 

  • Analytical Thinking: Systematic problem-solving derived from an Engineering background.

  • Attention to Detail: Precision in formatting and layout stability.

  • Adaptability: Eager to learn new tools and thrive in a fast-paced agency environment.

EXPERIENCE

StarTutor International

Nov 2025 – Present

  • Strategic Collaboration: Working directly with the CEO/Founder to translate business vision into a fully functional digital platform for an international education startup.

  • Process Automation: Designed and managed the entire end-to-end user journey, from initial landing page engagement to automated student enrollment and payment.

  • Data-Driven Growth: Established a complete tracking infrastructure to provide actionable insights for Meta Ads and Google Ads, supporting the institute’s marketing and ROI goals.

  • Traffic Distribution: Managed Facebook Page and Line OA to repurpose SEO content, driving high-quality referral traffic back to the website.

EDUCATION

B.Eng in Civil Engineering Chiang Mai University

2020 – 2024

Leveraged a Civil Engineering foundation to apply structural logic and critical problem-solving to complex web development challenges.

Self-Taught Web Developer

2024 – Present

  • WordPress & Web Development: * In-depth study of WordPress ecosystem, specializing in Elementor and WooCommerce.

    • Self-taught in Automated Payment Gateway integration and LMS (Learning Management System) architecture.

    • Practical knowledge of Domain/Hosting management, DNS, and SSL security protocols.

  • Search Engine Optimization (SEO): * Mastery of Technical SEO (Silo Structure, Schema Markup, XML Sitemaps) and On-Page Optimization (H1-H6, Meta-data, Alt Tags).

    • Advanced Keyword Research & Competitor Analysis using an analytical, reverse-engineering approach.

    • Focus on Core Web Vitals and page performance optimization (Speed, Caching, Image Compression).

  • Business Development & Digital Strategy:

    • Study of Direct Response Marketing and copywriting principles to drive conversion.

    • Proficient in Data Analytics (GA4, GSC, Microsoft Clarity) to analyze user behavior and optimize marketing ROI.

    • Experience in end-to-end Business Workflow Automation (from lead generation to automated fulfillment).

StarTutor Official Website

  • Infrastructure & Setup: Managed full-cycle site deployment, including domain/hosting configuration, DNS management, and SSL security.

  • LMS & E-Commerce Integration: Built a robust online course system using WooCommerce with Automated Payment Gateway (PromptPay/Credit Card), enabling instant course access for students.

  • SEO Content Strategy & Execution: Conducted in-depth keyword research to identify high-intent search terms, transforming insights into SEO-optimized articles and blog posts to drive organic traffic.

  • Technical SEO Execution: Strictly implemented H1-H6 hierarchy, Schema Markup, and XML Sitemaps to ensure optimal crawling and indexing.

  • Performance Optimization: Configured caching, image compression, and layout stability to meet Core Web Vitals standards.

  • Conversion Tracking: Deployed Microsoft Clarity, GA4, and Meta Pixel to monitor heatmaps and track conversion events precisely.

Vbreath E-Commerce Prototype

  • Project Context: Originally developed as a strategic technical showcase to demonstrate full-scale e-commerce capabilities, specifically tailored for a professional engagement with Vbreath.

  • Reverse Engineering & Design: Successfully replicated Vbreath’s premium UI/UX using Elementor, ensuring 100% mobile responsiveness and a high-end brand feel.

  • Subscription System Architecture: Engineered a complex WooCommerce backend to handle automated recurring billing and subscription cycles for replacement filters.